Uriah Fracassi Portfolio
Highlights from my work as a brand designer.
Visual Identity Design, Art Direction, Logo Refinement
Exponential
With shifting goals and vision, Exponential needed a brand refresh and refocus to reach a new generation of ministry leaders. I worked with my team and Exponential to develop a new look and feel for the next decade, embracing clarity, boldness, and a more human-centric aesthetic.
Copywriter, Cory Edwards / Lead Designer, Alex Deeter
Visual Identity Design, Art Direction
Moving Works
Moving Works creates films that highlight God's global work in people's lives. I worked with Moving Works to develop a fresh, high impact visual identity to reach a global audience and grow their donor base.
Copywriter, Janna Sensenig
Visual Identity Design, Art Direction, Logo Design
Veritas Equity
Matt Iverson, an experienced real estate agent in Vale, Colorado, started an investment firm for billionaires to invest their money in meaningful, community-building real estate ventures. Striking a balance between high-class refinement and low-key Colorado vibes, I worked with Matt to craft a visual identity to impress potential investors and establish Matt's authenticity and trustworthiness.
Copywriter, Janna Sensenig / Logo Ideation, Brad Hansen
Visual Identity Design, Art Direction, Logo Design, Branded House Design
First Presbyterian Church Fort Worth
After 150 years of community-impacting ministry, First Presbyterian Church Fort Worth (First Pres) needed a rebrand to unify all its efforts and set the trajectory for the next century. Working closely with their team, I worked with them to develop a cohesive visual identity across several ministries and touchpoints. The result is a family of brands with clear connections and unique expressions for the single purpose of reaching their community for Jesus.
Copywriter, Cory Edwards
Visual Identity Design, Art Direction, Logo Design
New Creation Dental
I worked with Dr. Matthew Boscia to develop a warm, inviting, people-centric visual identity in contrast to most cold, corporate, numbers-centric dental offices. The rebrand uniquely identified the practice, aiding increased business while maintaining its heart and purpose.
Visual Identity Design, Art Direction
Converge
Converge is an international denomination of churches that needed a fresh look for a new season of synergy and impact. I worked with their leadership to craft a visual identity that introduced warmth, texture, refinement, and diversity.
Copywriter, Cory Edwards
